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A hands-on, award-winning creative and marketing leader with experience across integrated advertising, brand strategy, creative development, experiences and activations, film and digital production. I specialize in building high performing teams and giving life and emotion to brands.

 

Director

I’ve been lucky to have the opportunity to direct some fun films during my career. From emotional brand spots to funny narrative commercials to entertaining demo videos, I bring the full capability to ideate and direct.

 

Experience & Education

Kajabi // Los Angeles
VP, Brand & Creative, Present

Lead all things brand, creative, strategy, communications, and production.

Personal.ai // Los Angeles
CMO/Advisor, Present

Helped brand and strategically position the company for launch and funding.

GoodRx // Los Angeles
VP, Brand & Creative, 2020-2022

Built a full-service brand and creative group from the ground up. Oversaw all advertising, strategy, operations, content creation, and production. Led a complete rebrand and established a consistency across product, marketing, partnerships, and acquisition.

Honey // Los Angeles
VP, Global Creative, 2018 - 2020

Built a full in-house brand and creative group from the ground up. Oversaw all branding, advertising, strategy, operations, content creation, and production. Established process and built the brand across product, marketing, partnerships, and acquisition.

72andSunny // Los Angeles
Creative Director, 2012 - 2018

Gave global brands like Google, Starbucks, Netflix, Dropbox, and Infiniti a voice and emotional connection to their consumers. Named Agency of the Year (2013 & 2014) as well as one of Fast Company’s Most Innovative Companies (2015).

AKQA // New York
Lead Copywriter, 2010 - 2012

Won a lot of pitches and drove innovative solutions for Chase, XBOX, Hyundai, and Safeway. Named Digital Agency of the Year (2011).

JWT // New York
Senior Copywriter, 2009 - 2010

Helped introduce Bing to the world and made a few poop jokes for Huggies.

Ogilvy // New York
Copywriter, 2005 - 2009

Made brands like Yahoo, IBM, Miller Lite, American Express, and Coca-Cola culturally relevant again.

Leo Burnett // Chicago
Copywriter, 2004 - 2004

Got a chance to produce my first work for brands like Allstate and Nintendo.

Mullen // Winston-Salem
Jr Copywriter, 2002 - 2003

Wrote thousands and thousands of headlines for Wachovia and Hanes while learning the ropes.


VCU Brandcenter // Richmond
Master of Science, Advertising

University of North Carolina // Chapel Hill
Bachelor of Arts, Journalism
Minor, Business

Advisor

I have over 20 years of experience in the creative industry and have had the fortune of leading creative teams for some of the top agencies in the world and building in-house brand, creative and production capabilities.

 

Awards & Recognition

The Emmy’s
Cannes Lions
D&AD
The One Show
Clio Awards
The Webby Awards
The ANDY Awards
AICP
Shorty Awards
FWA Site of the Day
Awwwards Site of the Day
4AAAs Partner Award
IAB Mixx Award
London International Award
Adcolor Ad of the Year
Project Isaac Award
The Effie Awards
GLAAD Ric Weilland Award
Adweek Ad of the Day
Creativity Pick of the Day
Most Contagious

Work featured in:
The New York Times, The Wall Street Journal, Time Magazine, USA Today, The Guardian, The Washington Post, Los Angeles Times, NY Daily News, India Times, David Letterman’s Top Ten List, Conan O’Brien’s Opening Monologue, GQ, ESPN, Sports Illustrated, Good Morning America, Business Insider, Hypebeast, Complex, Huffington Post, CNN, ABC News, NBC News, CBS News, Fox News, Mashable, Wired, Fast Company, CNET, The Verge, Tech Crunch, The Hollywood Reporter, Vogue, Reddit, Billboard, among others